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Federico Zarate

Marketing & Design

“Stopping advertising to save time is like stopping your watch to save time” – Henry Ford

+595982236478

frgz418@gmail.com

Professional Profile

Certified Meta & Google Ads expert with over 8 years of experience across diverse industries such as gastronomy, e-commerce, retail, art, household goods, automotive, and software development, I bring a comprehensive and versatile skill set to the table. My expertise spans a broad spectrum of digital marketing disciplines, including Google Ads, SEO, SEM, Meta Ads, LinkedIn Ads, TikTok Ads, Email and WhatsApp Marketing, Copywriting, Graphic Design, WordPress, Data Analytics, and Video Editing.

My ability to be diverse without compromising depth has been instrumental in adapting and excelling across various sectors. I am proactive in my learning approach, continuously staying updated with industry trends and advancements, grounded in the belief in the infinite capacity of human adaptation.

My mission is to create impactful and compelling campaigns that not only drive traffic and conversions but also build long-term customer loyalty.

Keys for sucess in 2024

Influencer and UGC marketing

Creative & value rich content

Brand Identity

Detailed

planification

Growth hacking, white hat SEO

Focus on video format

Data driven

strategies

Goal oriented management

In 10x Corporation INC. I was responsible for the launch of Mental Power app, an holistic habit tracker. As a growth marketer I used all my skill in marketing & design to succesfully implement the brand graphic line across all the channels, including main wepbapge and Instagram posts & stories. I was in charge of both the idea and execution.

Designed with Wordpress Elementor, Keyword research done with Semrush.

Designed with Canva

Designed with Photoshop & Leonardo AI

App Screenshots and Mockups for the playstore and Apple Store.

Posts 1:1

At “Santa Rosa´s Group”, I was in charge of executing the designs for special promotions and festive dates. I also coordinated, supervised, and contributed to the creation of all posts and videos published.

Instagram Carrousel 1:1

A popular format on Instagram for presenting content in a more engaging way. At Autologic S.A. (Tata Motors, Volcon & Horwin brands) I was responsible for all published content, from concept to execution.

Creative Direction and post-production

PH: @c4rlamazoon

I was in charge of the creative direction and set design for various fashion campaigns, product photography, and promotions at Marketplace S.A. (Ashley Homestore, BRV, Markeplace E-commerce page)

Stories 9:16

Reels and stories 9:16

Combining After Effects, Capcut, Canva, Recorded Footage, Stock Videos and Motion Graphics I am able to create different type of videos, adapting each one to our situation, workload and objective.